ARTISTS FOR HUMANITY
Designer Director • Youth Mentor • Brand Manager
At Artists for Humanity, I have played a key role in a wide range of creative projects serving clients across Massachusetts. I oversee the conception, design, and production of all projects that pass through our graphic design studio. As a team lead, I manage and mentor a group of entry-level designers, supporting their professional growth in the arts while ensuring all work meets commercial standards—regardless of timeline or scope.
My responsibilities also include managing production schedules, estimating project costs, and guiding the design process from start to finish. In my role as Brand Manager, I led the revitalization of a 30-year-old brand identity, developing and implementing a cohesive brand strategy across all platforms. I created a storytelling framework designed to align with the organization's mission and vision—enabling better data collection, increased project engagement, enhanced creative service delivery, and measurable community impact.
BRAND DEVELOPMENT
After 30 years since its founding, Artists for Humanity embarked on a comprehensive brand refresh. This multi-phase process involved data collection, in-depth studies, and a thorough review of three decades of brand assets. As Brand Manager, my responsibility was to revitalize and develop a cohesive visual narrative that reflected the organization’s voice, mission, and vision. Following the refresh, I led training sessions for organizational ambassadors to ensure the consistent implementation and long-term integrity of the updated brand identity.
FRANKLIN CUMMINS TECH
2024 ARTOPIA • FUNDRAISER
AFH holds an annual fundraiser that invites audiences from all over Boston to come together and celebrate the arts. My responsibility was to create the concept art for that year’s theme. Initially, the concept revolved around the idea of gaining access to incredible art, which inspired the encrypted aesthetic of the early designs. The final concept evolved to include more organic elements blended with circuitry—resulting in a dynamic, Tron-inspired look.
MASSPORT AUTHORITY
Created graphic illustrations for vinyl wraps to be installed on 59 outdoor trash receptacles (85.5” x 34.625”h) across the Massport property in South Boston. Each design featured simplified patterns, lines, and shapes that reflected the character of the surrounding environment. Developed 2–3 unique design variations for each of the following themes: Waterfront / Seaport Boulevard, Parks and Greenspace, Urban Fabric, and Maritime.
TUFTS MEDICAL CENTER
The pediatric clinic is undergoing a refresh with the goal of bringing new life to the space and creating an environment where patients and their caregivers feel welcome and comfortable. I contributed to this initiative by developing a large-scale graphic mural printed on vinyl. The design process was highly iterative—beginning with hand-drawn concept sketches that explored color, composition, and tone. Through multiple rounds of feedback and digital refinement, the illustration evolved to balance playful energy with a calming atmosphere. The final mural integrates bright, uplifting imagery with smooth, organic shapes to foster a sense of warmth and ease for all who enter the clinic.
