Artists for Humanity
Designer Director • Youth Mentor • Brand Manager
At Artists for Humanity, I have played a key role in a wide range of creative projects serving clients across Massachusetts. I oversee the conception, design, and production of all projects that pass through our graphic design studio. As a team lead, I manage and mentor a group of entry-level designers, supporting their professional growth in the arts while ensuring all work meets commercial standards—regardless of timeline or scope.
My responsibilities also include managing production schedules, estimating project costs, and guiding the design process from start to finish. In my role as Brand Manager, I led the revitalization of a 30-year-old brand identity, developing and implementing a cohesive brand strategy across all platforms. I created a storytelling framework designed to align with the organization's mission and vision—enabling better data collection, increased project engagement, enhanced creative service delivery, and measurable community impact.
Artists for Humanity: Brand Refresh
After 30 years since its founding, Artists for Humanity embarked on a comprehensive brand refresh. This multi-phase process involved data collection, in-depth studies, and a thorough review of three decades of brand assets. As Brand Manager, my responsibility was to revitalize and develop a cohesive visual narrative that reflected the organization’s voice, mission, and vision. Following the refresh, I led training sessions for organizational ambassadors to ensure the consistent implementation and long-term integrity of the updated brand identity.
Massport Authority
Created graphic illustrations for vinyl wraps to be installed on 59 outdoor trash receptacles (85.5” x 34.625”h) across the Massport property in South Boston. Each design featured simplified patterns, lines, and shapes that reflected the character of the surrounding environment. Developed 2–3 unique design variations for each of the following themes: Waterfront / Seaport Boulevard, Parks and Greenspace, Urban Fabric, and Maritime.
