WHAT IS ALIVIXI™?
In 2010, Michael experienced a powerful realization: every living being has a purpose. Observing the world around him, he became deeply aware of the growing imbalances in society. He saw how humanity was increasingly disconnected from reality—seeking escape through gambling, addiction, violence, hate, and bullying. These are difficult truths, but they are part of the broader human experience. His brand emerged as a response, a narrative voice confronting issues like industrial greed, social disconnection, and rising dependence on artificial intelligence.
From this awareness, Michael developed a personal philosophy—one rooted in emotional intelligence, presence, and self-awareness. At its core, the philosophy emphasizes the importance of learning to manage our inner selves, recognizing when to divide aspects of our personality in order to respond appropriately to different situations. It encourages letting go of the past, understanding that it is no longer within our reach, and instead focusing on cultivating the future by being fully grounded in the present.
Michael believes life is a process of comprehension and understanding. To comprehend is to perceive and believe; to understand is to feel—through empathy and sympathy. These two mental actions, though closely related, exist in distinct realms of thought. One cannot truly react with intention without first comprehending and then understanding a situation. Time, in this view, isn’t measured in seconds or grains of sand—it’s measured by the depth of our comprehension and understanding of the space and matter we inhabit.
ALIVIXI™ is a concept that explores identity and character through the lens of time and space. It reflects the idea that while the body moves toward mortality, the mind is constantly evolving. As time progresses, so do our thoughts, behaviors, and perceptions—we are never quite the same person we were a year ago, nor can we fully anticipate who we’ll become tomorrow. To gain clarity in life, we must accept that time is beyond our control—and that the only true reality is the present moment.
In an age dominated by instant gratification and constant digital stimulation, many young people are detached from the long-term impact of their choices. Consequences are rarely considered, yet the legacies being formed—whether intentionally or not—will endure. ALIVIXI™ was created to mirror this truth back to the world: that our actions today shape the legacy we leave behind.
At its core, ALIVIXI™ is a brand centered on legacy work. It exists to remind us that we are all living stories, actively contributing to a collective history. By raising awareness of the present and the significance of our choices, ALIVIXI™ seeks to awaken dormant minds, inspire action, and spark a movement of purpose-driven living across communities.