As part of the promotional strategy for The Record Co.'s latest campaign, Amplify Boston, I was brought on as a consultant to support the development and execution of their outreach efforts. My role involved deep research into the organization's history and mission in order to create a compelling narrative that would resonate with their target audience. Drawing from this research, I crafted a visually engaging graphic story designed to communicate the heart of the campaign, highlight its community impact, and strengthen The Record Co.'s brand presence. This narrative served as a central asset in the campaign’s launch and promotional materials, helping to connect with both long-time supporters and new audiences.